The growth of e-commerce and non-cash POS payments has increased significantly, benefitting card organizations in particular.
RTP offers an opportunity to reorder the balance of power: embedded in an E2E payment instrument, it could offer advantages for end-customers, merchants and banks - especially in terms of costs and convenience.
In addition to the chicken-and-egg dilemma of adoption, there are further challenges that make players hesitant about product development.
These could be resolved in the short term, provided the measures proclaimed in the EU Retail Payment Strategy are implemented. Could this be the missing piece of the puzzle for SEPA-based retail payments?