After Wikipedia proved that crowd sourcing can be successful, the US company Kickstarter is now demonstrating that crowd funding also works: Through Kickstarter’s website, creative projects gain a platform from which to appeal to a community of private individuals for financing. While the market for this type of funding has already begun to firmly establish itself in the USA, it has only just launched in Germany – but it is off to a promising start.
Innovative companies are positioning themselves in the financial services market
Blog Posts24th January 2012
The transformation of digital structures is changing everyday social and economic realities: new methods of communication and participation are appearing, added-value chains are changing, and new players are entering established markets. The financial services market, despite its isolation through regulations, is also feeling the impact of these changes. Many of the new players and offers fall within one of four business areas and segments (see graphic above): Personal Finance Management, Payment Transactions, Asset Management and Lending Operations.
myTaxi – Base – Targobank, or: The Quiet Integration of Payment Functions
Dr. Mirko Schiefelbein
Progress continues in regard to the integration of payment functions into existing services. Without making much of a fuss, various providers, sometimes in the context of new alliances, are presenting new payment solutions and combining them with their existing services. They are paying particular attention to the solutions’ benefits and user friendliness for clients by significantly reducing technology thresholds, thereby providing a seamless transition to payment functions for clients.