Whitepaper

Struktur statt Aktionismus

Erfolgsfaktoren für die integrierte Verankerung von KI in Medienhäusern



Die meisten KI-Projekte in Medienhäusern scheitern nicht an der Technologie, sondern an strukturellen Defiziten: fehlende organisatorische Verankerung, unzureichende IT-Reife und mangelndes Know-how. Dieses Whitepaper zeigt, wie Medienhäuser KI erfolgreich durch strategische Führung, wirkungsorientierte KPIs, robuste Governance, zentrale KI-Plattformen und systematischen Kompetenzaufbau verankern. Nur wer alle Dimensionen adressiert, verwandelt isolierte Pilotprojekte in skalierbare Lösungen und technologisches Potenzial in nachhaltigen Wettbewerbsvorteil.
 

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Reference items

Autor - Artur Burgard

Artur Burgardt
Managing Partner
Artur
Burgardt

Artur Burgardt is Managing Partner at CORE and specialized in the management of agile implementation projects within complex contexts. As a theoretical physicist, he gained his first professional e...

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Artur Burgardt is Managing Partner at CORE and specialized in the management of agile implementation projects within complex contexts. As a theoretical physicist, he gained his first professional experience as a Business Analyst with large financial service providers and acquired basic knowledge regarding the development of core banking systems. This career step led him to CORE. With his extensive knowledge and in addition to projects with clients, Artur is responsible for the knowledge management at CORE.

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Expert EN - Annalena Schulze

Annalena Schulze
Manager
Annalena
Schulze-Kochanowski

Annalena Schulze-Kochanowski is a manager at CORE, specializing in transformation and compliance projects. She has extensive expertise in information security and data protection, particularly in t...

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Annalena Schulze-Kochanowski is a manager at CORE, specializing in transformation and compliance projects. She has extensive expertise in information security and data protection, particularly in the implementation of international standards and regulations. Her expertise, especially in an international context, combines economic and legal considerations to deliver comprehensive solutions.

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Expert EN - Merve Usanmaz

Merve Usanmaz
Consultant
Merve
Usanmaz

Merve Usanmaz is a consultant at CORE. With her academic background in entrepreneurship and innovation, she assists in the design and implementation of strategic transformation initiatives. Her are...

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Merve Usanmaz is a consultant at CORE. With her academic background in entrepreneurship and innovation, she assists in the design and implementation of strategic transformation initiatives. Her areas of expertise include process optimization and the development of sustainable business models, with a particular focus on innovation in the media industry.

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Expert - Roger Regitz

Roger R
Director
Roger
Regitz

Roger Regitz ist Director bei CORE. Der studierte Mathematiker und Informatiker leitet nicht nur Großprojekte im Finanz- und Mediensektor, sondern entwickelt auch technische Werkzeuge zur Verbesse...

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Roger Regitz ist Director bei CORE. Der studierte Mathematiker und Informatiker leitet nicht nur Großprojekte im Finanz- und Mediensektor, sondern entwickelt auch technische Werkzeuge zur Verbesserung des operativen Transformationsmanagements. Seit mehr als 20 Jahren ist er im IT-Projektmanagement tätig, zum Beispiel als Programm-Manager und IT-Leiter in verschiedenen Branchen.

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