Product strategies help companies to be at least one step ahead of the market

Market situation in Product Innovation and Strategy

The speed and diversity of change is increasing rapidly. A constantly changing environment requires that changes be anticipated in the best possible way, that needs for action and opportunities be recognised and realised without delay. Companies that do not continuously monitor the process of change lose market share to competitors and fail to usethe potentials to expand their own competitive position.
We, therefore, support our clients - both large companies from the financial industry and up-and-coming start-ups - in developing promising product strategies. We interpret the process of strategy development as a joint effort in which our expertise on the latest technological developments and current trends in the market environment is combined with the specific product know-how of our clients.
The result of this cooperation often leads to competitively differentiating product innovations. Our aim is always to develop strategies that can be implemented and lead to visible results at an early stage. Always with the motivation to be at least one step ahead of the competition.

How we approch the challenges

Our COREresearch knowledge base enables us to provide in-depth market analyses for a wide range of industries and companies. We identify customer needs, compare them to the current product and service portfolio of our clients and derive technological measures to address identified gaps and potentials. As a result, we optimise the competitive position of our clients by adapting existing services and designing new product ideas.