Data protection and trust together serve as the raw material for a successful digital economy. There exist clear potential for opportunities in the active, technology based design of compliance with legal requirements. The GDPR is being imitated worldwide and even in California, which is undoubtedly a technology friendly state, European legislation has been adapted in the form of the California Consumer Privacy Act. From a realistic point of view, there is no longer any option to negate data protection in corporate management, as the pressure to impose sanctions is increasing for all sectors of the economy, current business models may be at risk or new, innovative data based offerings cannot be positioned on the market without adequate data protection.
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