• Media consumer behaviour is under significant pressure to compete and act, as a major shift in customer needs towards personalised digital offerings can be observed

  • Historically grown IT system landscapes are not geared to the exponentially increasing technological competitive situation - the anchoring of skills for technical understanding and management is considered a critical success factor of modernisation projects, along with the editorial performance of the publishing houses

  • On the basis of modernisation, CORE enables its publishing clients to save up to 50 per cent of the IT budget and strengthens contemporary value creation and work organisation

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Blogpost

Technological domination within the publishing industry

Publishing houses, especially those with a clear focus on daily newspapers, have come under massive pressure in recent years: In relation to the print business, sales on the reader market are steadily declining, and for a few years now, sales in the advertising business have also been stagnating.

9th March 2022

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Reference items

Expert En - Artur Burgardt

Artur Burgardt
Managing Partner
Artur
Burgardt

Artur Burgardt is Managing Partner at CORE. He focuses, among other things, on the conceptual design and implementation of digital products. His focus is on identity management, innovative payment ...

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Artur Burgardt is Managing Partner at CORE. He focuses, among other things, on the conceptual design and implementation of digital products. His focus is on identity management, innovative payment and banking products, modern technologies / technical standards, architecture conceptualisation and their use in complex heterogeneous system environments.

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Expert EN - Dr. Philipp Kleine Jäger

Prof. Dr. Philipp Kleine Jäger
Managing Partner
Dr. Philipp
Kleine Jäger

Dr. Philipp Kleine Jäger is Managing Partner at CORE and responsible for the expansion of Engineering Services. He has many years of experience in software development and technology management in...

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Dr. Philipp Kleine Jäger is Managing Partner at CORE and responsible for the expansion of Engineering Services. He has many years of experience in software development and technology management in the financial sector. In particular, cloud-native, scalable distributed microservice architectures, and innovative sourcing models are the focus of his work.

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Market situation in Media

 

The traditional publishing industry is under pressure - the circulation of German daily and Sunday newspapers has fallen by an average of 4% over the past 10 years, resulting in a total slump of 35%, or 7.9 million copies. Consumption of print media stagnated in 2020, with only 22 minutes of the nearly 10.5 hours spent on print products, including e-paper. The figures show that hardly any younger customers are joining the ranks; they prefer to orient themselves towards the contemporary and often free digital offerings. 
The challenges described above will intensify and the decade that has just begun will decide whether publishers will remain as individual institutions or whether the generation and curation of news will be taken over by other structures in the future. On the one hand, significant parts of value creation are predominantly shaped by IT, which allows for flexible adaptation to business models. On the other hand, IT can sometimes enable substantial cost reductions through the use of modern, modular systems that can be easily interconnected. 

 

Industry Passion

 

In view of the trends described, CORE sees an urgent need for action in IT.  Decision-makers are reluctant to accept the replacement of complex and cherished systems and the associated pain of change - wrongly, as CORE finds: Cloud infrastructures and software-as-a-service help to achieve a high degree of functional coverage despite great flexibility and scalability with modular systems.
The modernisation process supported by CORE was structured along with the five core areas of applications/services, ERP core components, infrastructure, office IT and IT resources and not only helps to achieve remarkably low cost structures (e.g. through reduced expenses for maintenance and operation): it also allows for contemporary value creation and work organisation. In combination with an organisational focus on the core competences of publishing, workflows can be designed more efficiently and the quality of own content can be increased.  

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