Putting banks at the center of consumers’ digital universe

Across the financial sector and beyond, Digitalization is creating both challenges and opportunities especially for established institutions like banks. Competing effectively for customer loyalty remains more important than ever and one of the latest trends in digital disruption is the Super App: an all-in-one app that does everything. Is this the direction in which the market is developing, or is it just another manifestation of the macro shift towards platforms and embedded finance? In an ever-evolving environment, how can banks remain competitive and deliver a seamless customer experience (CX)? This paper answers these questions.